The brand expands its global communication with the Architects Brazil series, combining innovation and technology with the biggest names in architecture on streaming.
By embracing a partnership with streaming, Cosentino adopts a high-value communication model, where the power of cinematic narratives and associations with renowned architects strategically reinforce its positioning of excellence in the market. The company features in the series, highlighting its design and innovation excellence in two standout episodes: one with the renowned architect Arthur Casas and another with TETRO Arquitetura.
This project goes beyond a TV or streaming production; it is a sensitive and profound material that translates the journey of architects, their creative processes, and their visions of architecture. The created digital archive complements this purpose, offering a globally accessible legacy that perpetuates the influence and contribution of the brands and professionals involved. The Architects Brazil series includes prestigious names from Brazilian architecture, such as Marcio Kogan, Arthur Casas, TETRO Arquitetura, Fernanda Marques, and Jacobsen Arquitetura.
The decision to integrate into the "Architects Brazil" series reflects a clear strategy from Cosentino to expand its presence on new platforms, adapting to changes in communication formats. With the series distributed on Gallery, a platform dedicated to creating and preserving collections of art, architecture, and design, the brand ensures its positioning is associated with high cultural and aesthetic value content.
This association goes beyond mere brand exposure; it allows Cosentino to achieve significant returns in terms of visibility, recognition, and strengthening its reputation. By aligning with projects from some of the most prestigious architectural firms in Brazil, Cosentino not only reaffirms its commitment to quality and innovation but also directly communicates its values to a specialized, engaged, and influential audience.
The partnership becomes even stronger with the global distribution of the series on Amazon Prime Video, significantly expanding the reach of both the series and the involved brands. Cosentino's presence on such an influential streaming platform enables the brand to connect with a global audience, reinforcing its involvement in major architectural projects and ensuring that its products and values are highlighted in highly relevant and inspiring contexts.
In today's landscape, where the communication market is in constant transformation, the partnership between Cosentino and the "Architects Brazil" series exemplifies how streaming can be a robust and effective avenue for building and strengthening brand recognition. This strategic association offers Cosentino a unique platform to communicate its innovation and excellence while solidifying its position in the market as a brand aligned with contemporary trends and the demands of an increasingly discerning and well-informed audience.
“The involvement of Cosentino with Architects Brazil goes beyond the screen. We are preparing a series of high-visibility physical activations, where key market figures will be present, thus creating more direct and objective communication opportunities and brand actions. This type of activation generates engagement that transcends digital content, creating memorable and impactful experiences for the brands,” stated Augusto Custodio, director of the series.
The Architects Brazil series has also been widely showcased at cultural and film festivals around the world, providing an additional platform for the internationalization of the participating brands. Presence at high-level cultural events increases global visibility for the brands, solidifying their position in the international market.
About Cosentino
Cosentino is a Spanish family-owned company that produces and distributes high-value surfaces for the world of design and architecture. Through pioneering brands like Silestone®, Dekton®, and Sensa by Cosentino®, it offers innovative solutions that provide design and value, inspiring the lives of many people.
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